Printing Services San Francisco – Who does Same Day Printing?
Walk down a typical street in any major city, like San Francisco, and you’ll see posters hanging all over the place; in shop windows, on utility poles, buses, and benches.
Walk into a shopping centre or public building and you’ll be sure to find a variety of posters telling you what to buy or where to go.
Posters have long been an eye catching way for advertisers to get their message across. SFBayPosters.com understands that since our inception! But until recently, poster printing has also been somewhat expensive.
Prior to the development of digital printing technology, the most common method for poster printing was lithography.
Using posters to promote your event or product is a very effective and creative way to advertise. It is also an extremely cost effective way to advertise. If your posters are correctly placed in public areas with high footfall you can easily expose your event, product or brand to hundreds if not thousands of people each day.
Before starting the design process there are certain things you must bear in mind.
What does the poster need to achieve?
Is the poster there simply for "brand awareness"?
Are you trying to get people to go on the Internet and to visit your site?
Are you marketing a specific offer/product your company might have on?
Important: Just because you have the latest copy of Microsoft Word or a basic drawing program does not make you an effective poster designer. There are certain guidelines you must follow when developing an effective, eye-catching poster in terms of fonts, colours, size etc.
A professional poster designer will be able to not only provide you with a great design but also advise you on the correct paper type based on where the poster will be displayed. For example, a poster that is south facing, outside and by the coast consequently exposed to high levels of UV and rain will need to be printed on different paper than a poster that will be displayed indoors, within a poster frame.
Keeping your initial design ideas simple is paramount. Choose a design that your market can relate to. Don't overcrowd the paper and keep your wording simple so that all ages and types of different potential customers that pass by will be able to understand it. Leonardo da Vinci said, "Simplicity is the ultimate sophistication." You only need to look at any Apple products to see the truth in that quote.
Another factor that you will need to think about is the type of ink you will be using and the method of printing you need to use. If your poster is going to be used as an exhibition graphic at a trade show for example you will be requiring a very high-end finish. However if your poster is one of many, advertising a quick turnaround offer, you might want to think about a more economical finish.
For high end finishes, ink-jet systems are very commonly used. However this method is expensive and wouldn't be worth using if you needed more than say 20 posters. Anymore than that and you would need to consider litho printing. This method involves quite a bit of time at the outset for the printer. He will need to create a metal plate that is then used to very rapidly print large runs of posters or any type of print for that matter. If you are looking for a more economical option then perhaps a toner based printing system might be more appropriate for you. Using this method allows you to very economically print medium to large runs of posters but at about 70% the quality of an inkjet or litho based system. It all depends on the end purpose of your poster.
In conclusion, poster printing can be an extremely effective form of advertising but make sure you have a clear idea about what you want to achieve before you start.
Lithography is an offset printing process which involves creating an image on a plate, then using that plate to transfer the image to a rubber blanket and then to the paper.
A system of water repulsion is used to protect non-printed surfaces from absorbing ink.
Lithography provides extremely crisp and clean prints especially where photographs are used as part of the image.
But the downside is cost. On a per-piece basis, Lithograph printing is cost-prohibitive for small quantities, because set-up time for the press is built into the price. Regardless of how many prints are being made, set-up costs are the same.
The only way to bring the per-piece price down is to order in large quantities. It’s not uncommon for printers to have minimum quantity requirements in order to justify the time and expense of press set-up.
Advances in digital printing are revolutionizing poster printing as well the entire print industry.
Layouts and images are now often designed before hand by the customer and delivered to the printer on a disc. This eliminates the need for the services of the print shop’s in-house layout department, saving time and money.
With digital there are no plates to prepare, no inks to blend, and no monitoring of presses to assure consistency.
Digital printing uses large-scale inkjet printers attached to a standard desktop computer.
A minor amount of image manipulation might be required to match the image to the printer’s format, but once that’s done it only takes a mouse click and you’re off and printing.
And modern fade-resistant inks mean a final product which rivals lithography in overall quality.
Additionally, the efficiency and speed of digital printing today result in a lower cost per piece for smaller jobs.
It virtually guarantees a consistent product throughout the run and also allows further runs be produced with no additional set-up.
For individual consumers, digital printing offers them the ability to make a poster or two for their own family gatherings, holidays, and other special occasions without ever leaving home.
Images can be created on the home computer then uploaded to the site of an online print shop. One just needs to enter payment and shipping information and then wait for his posters to arrive. It couldn’t be simpler.
There’s still plenty of room for both lithography and digital in the world of poster printing.
Each has its advantages and disadvantages depending on customer needs. Yet regardless of which process is used, one thing’s for certain: the print industry continues to evolve.
Posterizing, tiled printing.
Rasterbating! We're going to makebig posters, people.
Welcome to DIY Tryin.
Let's make something cool.
I'm Patrick Norton.
I'm Trisha Hershberger.
And Michael Hand is out on theinjured reserve list this week after a terrible lasershaving accident.
Well, Michael'shalf-face aside, we're going to make somegiant posters.
Yes, we are.
This is really, really cooland really, really easy.
If you have a printer-- likea standard size printer-- and a little bit of software onthe internet-- which brings us to Rasterbating-- a pile ofpaper, and some patience.
Like, the hardest partof this is actually getting the stuff on the wall.
So we actually have amap you and I did before.
And we've got some artworkwe have permission to use.
And this is crazy.
Because what it does is,it's called tiled printing.
Ooh, I like that.
We can start layingthem out up here.
So the prints you're lookingat here are from PosteRazor.
PosteRazor, it runslocally on your machine.
It's got an application forWindows, OS X, for Linux.
Rasterbator has kindof a Windows app, but mostly, you use it atthe Rasterbator website.
And so what you're lookingat here is a tiled image.
And what it does is ittakes your JPEG, PNG, TIFF-- just about anythingon the planet-- and it cuts into sections thatwill fit into the size paper you chose.
Could be 8 and 1/2 by 11, couldbe A4 if you're in Europe, could be letter,could be legal size.
And then it prints them all out.
And this part'sreally, really simple.
Where it gets crazy is whenyou start playing around with how big you can get.
The biggest one I've donewas about 180 sheets, which I think was 12 by 8 feet.
But if you take a look at the-- That's pretty big.
I've seen people do onesthat were like 1,000 sheets.
In that case, you reallywant somebody else paying for the ink, becausethe most expensive part of something likePosteRazor, which is doing a full page,full bleed print, is you start blowing throughyour ink cartridges really, really fast.
So you want to see whatthe Rasterbator looks like? Yes.
So what we're looking athere is the Rasterbator.
And it's pretty simple stuff.
We're going to upload afile from my desktop, which hopefully turns out tobe-- hey, Abe Lincoln.
That's a pretty sexypicture of Abe Lincoln.
Abe Lincoln was a stud.
US letter is thestandard thing here.
And you can chooseportrait or landscape.
And like everythingelse in life, most things work portrait unlessyou have a big, wide image.
You can see in the background,there's a human here.
So if you're like, I needthis big enough for people to stand next to-- Oh, you can scaleit right there.
So you can go like, OK,I'm four sheets wide.
Let's make it eight sheets wide.
And then you seehow it re-scales the person on the side there.
So now we're at 1.
73 by 2.
21meters, which is 6 by, like, more than 6 feet, which is asad, sad sign that someday, I'm going to have to beable to figure out how to do the metric system.
So once you've done that-- inthis case, black and white's the natural.
So what I've just did thereis halftone the image.
You can also go in anddrop a Pantone color in or pick a color that you want.
So we can get-- what colordo you want to make Abe? Let's make him green.
Yeah, I'm down for that.
Like the money.
Background color on white.
Boom! There we go.
And if you have a full colorpicture like we were printing out before, you wantto click multicolor, and that gives you agiant full-color image.
And if you clickthe presets there, does that just make it spotted? Let's find out.
That's actually not bad looking.
No, it's not at all.
Want to try out"R'lyeh by Night," "Antidiluvian Newspaper,""Acid Attack.
" Ooh, who got to name these? I don't know.
"Patriotic Moose"? Yes.
Ah, that works.
I'm into "PatrioticMoose," let's do it.
" And then finally, you'vegot your output options.
So the standardthing is a halftone.
And if you wantsmaller dots, you can go down to 3millimeters, which will give you more detail.
And you can alsoget bigger dots.
25's the standard setting.
25 millimeter dots give youthis huge really random-looking image.
And it's either going tolook like art school-- and that's the original.
I love what we did to it.
I'm sorry, Abe.
And then when you're done, ithas two more things going on.
Cutout lines, so if youwant to cut the edges off, it makes it easier to cut itby putting a little dim lap a around it.
Yeah, yeah, yeah.
And the page position actuallynumbers all the pages.
And that way, if you screwup as your pulling them out of the printer, you don't haveto spend 18 hours puzzling through your 64pages to figure out where Abe's hands and feet are.
Rasterbate 64 pages.
And then it createsa giant-ass PDF file.
And then you take the PDFfile and you print it out on your printer.
And you get something like this.
Now obviously, this is notAbe Lincoln down here-- Nope.
--but the concept is the same.
And this is wherethe fun starts.
So with that one over there--the map-- we did it with tape.
We've stapled them to walls.
I've seen peopledo wallpaper paint.
Do not do that if you are ina place where your landlord is a real pain in the assabout your deposit.
I saw somebody doan amazing job.
They basically wallpaperpasted an entire wall.
That'd be so cool.
It was incredible.
And then they losttheir entire deposit.
By the way, if you've got afancy tool like Illustrator, you can get the same effect.
All you've got to do is gointo the scaling section of the Print box andselect "Tile full pages.
" And you get a full rangeof options inside of there.
And what you'relooking at right now is, of course,Michael Hand's face.
And one of the places you canlearn about Adobe tools like Illustrator is oursponsor, lynda.
Along with guides to learnhow to use Illustrator, they can pretty muchmake you-- well, jeez-- a Premiere expert orjust about any other tool.
Photoshop, they haveskills they will teach you through the video tutorials.
And you will besupporting DIY Tryin.
Go check it out, please.
Yeah? This was fun.
This was super fun.
Now I know that I canmake whatever poster I want and just lacquerit up on my wall.
And-- do you own yourplace, or are you going to be refundingthe deposit? Nope! So will you be taping orstapling it to your wall, or thumbnailing? Well, first I'm going toget out a real big ladder.
And then I will probablybe poster-tackying it.
Is it going to be a "Lordof the Rings" print? Yeah, I'm going to do allof Middle Earth, the map.
Wouldn't that be cool? Yes.
You have to send us apicture to @diytryin or diytryin@revision3.
Please subscribe atyoutube.
Com/diytryin or diytryin.
Comment down below.
What's coming up withyou on the YouTubes? You can check me out onyoutube.
Com/sourcefed or youtube.
That's seven days a week.
You can also findme on the Twitters at @thatgrltrish,no I in the girl.
Ladies and gentlemen, thanksfor watching DIY Tryin.
Hopefully, Michael willbe out of the hospital, and we will see you next week.
Aw, does he look like Two-Face? I made a joke about that lastweek and then it turned true.
So I felt kind ofbad about that joke.
Oh, no! He'll be just as cute, he'lljust be wearing a facemask.
He looks like Brad Pitt.
At least if you lookat him this way.