Printing Services San Francisco – Who does Same Day Printing?
Walk down a typical street in any major city, like San Francisco, and you’ll see posters hanging all over the place; in shop windows, on utility poles, buses, and benches.
Walk into a shopping centre or public building and you’ll be sure to find a variety of posters telling you what to buy or where to go.
Posters have long been an eye catching way for advertisers to get their message across. SFBayPosters.com understands that since our inception! But until recently, poster printing has also been somewhat expensive.
Prior to the development of digital printing technology, the most common method for poster printing was lithography.
Using posters to promote your event or product is a very effective and creative way to advertise. It is also an extremely cost effective way to advertise. If your posters are correctly placed in public areas with high footfall you can easily expose your event, product or brand to hundreds if not thousands of people each day.
Before starting the design process there are certain things you must bear in mind.
What does the poster need to achieve?
Is the poster there simply for "brand awareness"?
Are you trying to get people to go on the Internet and to visit your site?
Are you marketing a specific offer/product your company might have on?
Important: Just because you have the latest copy of Microsoft Word or a basic drawing program does not make you an effective poster designer. There are certain guidelines you must follow when developing an effective, eye-catching poster in terms of fonts, colours, size etc.
A professional poster designer will be able to not only provide you with a great design but also advise you on the correct paper type based on where the poster will be displayed. For example, a poster that is south facing, outside and by the coast consequently exposed to high levels of UV and rain will need to be printed on different paper than a poster that will be displayed indoors, within a poster frame.
Keeping your initial design ideas simple is paramount. Choose a design that your market can relate to. Don't overcrowd the paper and keep your wording simple so that all ages and types of different potential customers that pass by will be able to understand it. Leonardo da Vinci said, "Simplicity is the ultimate sophistication." You only need to look at any Apple products to see the truth in that quote.
Another factor that you will need to think about is the type of ink you will be using and the method of printing you need to use. If your poster is going to be used as an exhibition graphic at a trade show for example you will be requiring a very high-end finish. However if your poster is one of many, advertising a quick turnaround offer, you might want to think about a more economical finish.
For high end finishes, ink-jet systems are very commonly used. However this method is expensive and wouldn't be worth using if you needed more than say 20 posters. Anymore than that and you would need to consider litho printing. This method involves quite a bit of time at the outset for the printer. He will need to create a metal plate that is then used to very rapidly print large runs of posters or any type of print for that matter. If you are looking for a more economical option then perhaps a toner based printing system might be more appropriate for you. Using this method allows you to very economically print medium to large runs of posters but at about 70% the quality of an inkjet or litho based system. It all depends on the end purpose of your poster.
In conclusion, poster printing can be an extremely effective form of advertising but make sure you have a clear idea about what you want to achieve before you start.
Lithography is an offset printing process which involves creating an image on a plate, then using that plate to transfer the image to a rubber blanket and then to the paper.
A system of water repulsion is used to protect non-printed surfaces from absorbing ink.
Lithography provides extremely crisp and clean prints especially where photographs are used as part of the image.
But the downside is cost. On a per-piece basis, Lithograph printing is cost-prohibitive for small quantities, because set-up time for the press is built into the price. Regardless of how many prints are being made, set-up costs are the same.
The only way to bring the per-piece price down is to order in large quantities. It’s not uncommon for printers to have minimum quantity requirements in order to justify the time and expense of press set-up.
Advances in digital printing are revolutionizing poster printing as well the entire print industry.
Layouts and images are now often designed before hand by the customer and delivered to the printer on a disc. This eliminates the need for the services of the print shop’s in-house layout department, saving time and money.
With digital there are no plates to prepare, no inks to blend, and no monitoring of presses to assure consistency.
Digital printing uses large-scale inkjet printers attached to a standard desktop computer.
A minor amount of image manipulation might be required to match the image to the printer’s format, but once that’s done it only takes a mouse click and you’re off and printing.
And modern fade-resistant inks mean a final product which rivals lithography in overall quality.
Additionally, the efficiency and speed of digital printing today result in a lower cost per piece for smaller jobs.
It virtually guarantees a consistent product throughout the run and also allows further runs be produced with no additional set-up.
For individual consumers, digital printing offers them the ability to make a poster or two for their own family gatherings, holidays, and other special occasions without ever leaving home.
Images can be created on the home computer then uploaded to the site of an online print shop. One just needs to enter payment and shipping information and then wait for his posters to arrive. It couldn’t be simpler.
There’s still plenty of room for both lithography and digital in the world of poster printing.
Each has its advantages and disadvantages depending on customer needs. Yet regardless of which process is used, one thing’s for certain: the print industry continues to evolve.
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