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Walk down a typical street in any major city, like San Francisco, and you’ll see posters hanging all over the place; in shop windows, on utility poles, buses, and benches.

Walk into a shopping centre or public building and you’ll be sure to find a variety of posters telling you what to buy or where to go.

Posters have long been an eye catching way for advertisers to get their message across. SFBayPosters.com understands that since our inception! But until recently, poster printing has also been somewhat expensive.

Prior to the development of digital printing technology, the most common method for poster printing was lithography.

Assalamualaikum Everyone !!! How are you all ?Hope you are doing Great.

I am doing ok So our topic is little different today We will discuss about Design psychology for making some great Business card.

There are so many people know how to design but dont know what to design.

What should be the shape , color concepts , font etc The tips i am going to share with you are absolutely my personal opinion.

I am working with adobe since 2010 and from then i gather so many information and that's what i am going to share.

So please watch the whole video.

This is the first part of the video and in this video i will talk about only design psychology and rules.

There are some varieties in card size.

The standard size is H : 2 and W : 3.

5 Inch Number 1 : Simple Shapes When you will design a business card , don't make it complex The shapes you are using in card should be very simple.

See the Demos See very simple and common shapes.

The text shouldn't be overlapped with our shapes and designs.

Another simple but very smart card.

A triangle and some white spaces and simple texts Number 2 : We shouldn't add picture in business card This is one type of unprofessional-ism to me The RGB bitmap images wont be print good in CMYK color modes.

This is another reason for avoiding this.

Number 3 : Include only the most important information in your card.

Lets watch some messy card Bad color composition , too much noise , No alignment Icon is too big and the text is too small More than 4 colors , Extra information When we see a business card the first impression is very important.

Too much information , color and text ruin the smartness of the Card.

There should be logo , Company Name , Tagline , email address , Phone , Website and Physical address only Number 4 : Avoid Full Coverage We should not fill the whole business card with design and text.

These are some rules that can be followed.

There should be some white space White space is good practice Number 5 : Ensure Your Contact Details are easy to follow.

See here the Text are Perfectly balanced and easy to follow The text color should not be overlapped with background color.

Number 6 : Make sure your contact details are correct.

Should not be any typos or spelling mistake or wrong contact details.

It will ruin the whole matter.

Number 7 : Simplicity Don't over design your card.

Follow the First rules Number 9 : Right Color composition , Font and other attributes.

There shouldn't' be more than 3/4 color You can get some help from here.

The combination is very important in business card.

You have to choose color by your topic Yellow stands for Youth and positivism Orange stands for Command and Control Red stands for Power and Urgency Pink is always for feminine Purple stands for peace Blue goes with everything specially safety and confidence Green is a great color too.

Stands for natural and serenity Black goes with luxury and strength So I have to choose color from the perspective of our topic.

What is the main theme of that company If we have already a logo we have to use color from there in business card There are some combination that you can follow.

This is a standard setting The combination can be opposite colors or can be tint from same color.

You have to explore with this things to understand better.

I am sharing this in the description.

Come to the FONT The font is very important element in card There should be some connection with fonts and design and topics.

There are 4 basic Characteristics in fonts Script , Slab Serif , Serif and Sans serif You have to download fonts sometimes to match better Serif always goes with Corporate Sans Serif goes with Elegant design Scripts is going with handwritten look Slab serif goes with modern Design There are some suggestion of fonts can be used in Business card Common fonts works better in business card because the details should be clean in card.

More than 2 fonts in a card will not be recommended.

Some other rules can be followed There should be enough white space in our card.

The logo and other shapes should have some unity Scattering elements could make your card worst The position of you shapes and texts are important The text should be perfectly aligned and Perfactly sized So i think you guys learn something new today.

We have to understand the topic first then we have to choose color and fonts Gradient shouldn't be used in Card The blend will not give you good output in print Lets compare some good and bad business card.

Watch this , too much color , shapes You will not understand the meaning of this card Nice Card but the blend of colors will not be good in print.

We have to exclude this idea from our head.

This is an ideal card Only 3 color White space , simple font , easy to follow , easy to understand the text.

Simple but Smart Watch this.

Same things : 3/4 solid color , a little pattern , simple shapes , text are recognizable and easy to follow.

Very simple but smart as well Less color composition.

simple fonts , aligned text.

not too much elements.

You can also get some inspiration from internet but don't copy anything I will make some design in the 2nd part of this video so please subscribe the channel and click on the bell icon to get notification.

You will get some ideas about free icons also So that's it for today Please like and Share :).

Lithography is an offset printing process which involves creating an image on a plate, then using that plate to transfer the image to a rubber blanket and then to the paper.

A system of water repulsion is used to protect non-printed surfaces from absorbing ink.

Lithography provides extremely crisp and clean prints especially where photographs are used as part of the image.

But the downside is cost. On a per-piece basis, Lithograph printing is cost-prohibitive for small quantities, because set-up time for the press is built into the price. Regardless of how many prints are being made, set-up costs are the same.

Commercial Printer

The only way to bring the per-piece price down is to order in large quantities. It’s not uncommon for printers to have minimum quantity requirements in order to justify the time and expense of press set-up.

Advances in digital printing are revolutionizing poster printing as well the entire print industry.

Layouts and images are now often designed before hand by the customer and delivered to the printer on a disc. This eliminates the need for the services of the print shop’s in-house layout department, saving time and money.

With digital there are no plates to prepare, no inks to blend, and no monitoring of presses to assure consistency.

Digital printing uses large-scale inkjet printers attached to a standard desktop computer.

A minor amount of image manipulation might be required to match the image to the printer’s format, but once that’s done it only takes a mouse click and you’re off and printing.

And modern fade-resistant inks mean a final product which rivals lithography in overall quality.

Additionally, the efficiency and speed of digital printing today result in a lower cost per piece for smaller jobs.

It virtually guarantees a consistent product throughout the run and also allows further runs be produced with no additional set-up.

For individual consumers, digital printing offers them the ability to make a poster or two for their own family gatherings, holidays, and other special occasions without ever leaving home.

Images can be created on the home computer then uploaded to the site of an online print shop. One just needs to enter payment and shipping information and then wait for his posters to arrive. It couldn’t be simpler.

There’s still plenty of room for both lithography and digital in the world of poster printing.

Each has its advantages and disadvantages depending on customer needs. Yet regardless of which process is used, one thing’s for certain: the print industry continues to evolve.

Menu Printing

Advertising media are designed for readers who have time to stand or sit and read for a while; on the other hand, a poster speaks to the audience on the move. An effective 27x39 poster printing captures the attention of audiences and sends the message across in a matter of seconds.

Posters spark with magic and drives the audience to take the desired action through the snappy message wrapped in posters. The visual elements used in posters for advertising are truly some of the most original and creative concepts there are, if you've managed to observe carefully.

David Ogilvy, a worldwide recognized media expert, says that only as little as 4% of print ads are read by its target market. Due to the millions of advertisements vying for everyone else's attention, only the successful, brilliant and arresting ones win.

Corporations, from small to large scales, pay large amounts of money for advertisements because publicity indeed brings much higher rewards.

Give your marketing and advertising campaign a boost by using 27x29 posters that immediately arrests your readers' attention. And to help you better, here are ideas to make your 27x39 poster printing more effective.

Graphic Design

1. A successful poster tells the story quickly. It must also be screaming for your attention. All it takes is one look for your target audience to find your poster interesting or not.

2. Use of striking colors is important, but all the same, it must reflect an almost stark simplicity.

3. Another error is a busy image for a background. A backdrop with too many details, especially small ones, will definitely drown the copy of your poster no matter what.

4. Use simple layouts.

Increase Readership

5. The message must be brief and convincing. You can do this by using bold, short texts. Or you can also let your visuals do the work for you by coming up with a truly stunning design.

6. The body copy must be legible. This can be done by observing the spaces between texts so it doesn't look too busy. In this manner, your target audience are more encouraged to read your poster.

7. For better fonts, a study shows that the use of Serif font increases comprehension five times more than the use of Sans Serif font.

8. Research shows that the normal optimal flow is from top to bottom, left to right. A person's gaze would start from the upper left then progressing towards the right. It can also be top to bottom. Doing otherwise would only prove to be too complicating for your audience to read.

9. Technical jargon must be eliminated and the use of phony-sounding clichéd words such as "Industry leader," "Leading edge," or "The best" must be downplayed.

Motivation

10. A Roper Starch study presents that most posters do not answer the questions posed by the reader. The answer to the question "What's in it for me?" is the main driver to a customer's action. A specific and compelling explanation as to how the desired action is favorable to the reader wins.

11. The use of specific appeal for design quality. After the brief, subtle, striking message of a specific purpose, a single theme must be aimed to put a "feeling" to the product, service, event or attitude.

12. Using themes or colors effectively attract readers and can help influence their decisions.

Effective publicity, good or bad, brings tremendous success to any endeavor be it a product, service, idea or event. Hence, such investment must be undertaken meticulously. Your 27x39 poster printing must be well-planned and well-executed. Otherwise all your efforts may be put to waste. Follow these guidelines and know just how well your 27x39 poster works for you.

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