Printing Services San Francisco – Who does Same Day Printing?
Walk down a typical street in any major city, like San Francisco, and you’ll see posters hanging all over the place; in shop windows, on utility poles, buses, and benches.
Walk into a shopping centre or public building and you’ll be sure to find a variety of posters telling you what to buy or where to go.
Posters have long been an eye catching way for advertisers to get their message across. SFBayPosters.com understands that since our inception! But until recently, poster printing has also been somewhat expensive.
Prior to the development of digital printing technology, the most common method for poster printing was lithography.
Posterizing, tiled printing.
Rasterbating! We're going to makebig posters, people.
Welcome to DIY Tryin.
Let's make something cool.
I'm Patrick Norton.
I'm Trisha Hershberger.
And Michael Hand is out on theinjured reserve list this week after a terrible lasershaving accident.
Well, Michael'shalf-face aside, we're going to make somegiant posters.
Yes, we are.
This is really, really cooland really, really easy.
If you have a printer-- likea standard size printer-- and a little bit of software onthe internet-- which brings us to Rasterbating-- a pile ofpaper, and some patience.
Like, the hardest partof this is actually getting the stuff on the wall.
So we actually have amap you and I did before.
And we've got some artworkwe have permission to use.
And this is crazy.
Because what it does is,it's called tiled printing.
Ooh, I like that.
We can start layingthem out up here.
So the prints you're lookingat here are from PosteRazor.
PosteRazor, it runslocally on your machine.
It's got an application forWindows, OS X, for Linux.
Rasterbator has kindof a Windows app, but mostly, you use it atthe Rasterbator website.
And so what you're lookingat here is a tiled image.
And what it does is ittakes your JPEG, PNG, TIFF-- just about anythingon the planet-- and it cuts into sections thatwill fit into the size paper you chose.
Could be 8 and 1/2 by 11, couldbe A4 if you're in Europe, could be letter,could be legal size.
And then it prints them all out.
And this part'sreally, really simple.
Where it gets crazy is whenyou start playing around with how big you can get.
The biggest one I've donewas about 180 sheets, which I think was 12 by 8 feet.
But if you take a look at the-- That's pretty big.
I've seen people do onesthat were like 1,000 sheets.
In that case, you reallywant somebody else paying for the ink, becausethe most expensive part of something likePosteRazor, which is doing a full page,full bleed print, is you start blowing throughyour ink cartridges really, really fast.
So you want to see whatthe Rasterbator looks like? Yes.
So what we're looking athere is the Rasterbator.
And it's pretty simple stuff.
We're going to upload afile from my desktop, which hopefully turns out tobe-- hey, Abe Lincoln.
That's a pretty sexypicture of Abe Lincoln.
Abe Lincoln was a stud.
US letter is thestandard thing here.
And you can chooseportrait or landscape.
And like everythingelse in life, most things work portrait unlessyou have a big, wide image.
You can see in the background,there's a human here.
So if you're like, I needthis big enough for people to stand next to-- Oh, you can scaleit right there.
So you can go like, OK,I'm four sheets wide.
Let's make it eight sheets wide.
And then you seehow it re-scales the person on the side there.
So now we're at 1.
73 by 2.
21meters, which is 6 by, like, more than 6 feet, which is asad, sad sign that someday, I'm going to have to beable to figure out how to do the metric system.
So once you've done that-- inthis case, black and white's the natural.
So what I've just did thereis halftone the image.
You can also go in anddrop a Pantone color in or pick a color that you want.
So we can get-- what colordo you want to make Abe? Let's make him green.
Yeah, I'm down for that.
Like the money.
Background color on white.
Boom! There we go.
And if you have a full colorpicture like we were printing out before, you wantto click multicolor, and that gives you agiant full-color image.
And if you clickthe presets there, does that just make it spotted? Let's find out.
That's actually not bad looking.
No, it's not at all.
Want to try out"R'lyeh by Night," "Antidiluvian Newspaper,""Acid Attack.
" Ooh, who got to name these? I don't know.
"Patriotic Moose"? Yes.
Ah, that works.
I'm into "PatrioticMoose," let's do it.
" And then finally, you'vegot your output options.
So the standardthing is a halftone.
And if you wantsmaller dots, you can go down to 3millimeters, which will give you more detail.
And you can alsoget bigger dots.
25's the standard setting.
25 millimeter dots give youthis huge really random-looking image.
And it's either going tolook like art school-- and that's the original.
I love what we did to it.
I'm sorry, Abe.
And then when you're done, ithas two more things going on.
Cutout lines, so if youwant to cut the edges off, it makes it easier to cut itby putting a little dim lap a around it.
Yeah, yeah, yeah.
And the page position actuallynumbers all the pages.
And that way, if you screwup as your pulling them out of the printer, you don't haveto spend 18 hours puzzling through your 64pages to figure out where Abe's hands and feet are.
Rasterbate 64 pages.
And then it createsa giant-ass PDF file.
And then you take the PDFfile and you print it out on your printer.
And you get something like this.
Now obviously, this is notAbe Lincoln down here-- Nope.
--but the concept is the same.
And this is wherethe fun starts.
So with that one over there--the map-- we did it with tape.
We've stapled them to walls.
I've seen peopledo wallpaper paint.
Do not do that if you are ina place where your landlord is a real pain in the assabout your deposit.
I saw somebody doan amazing job.
They basically wallpaperpasted an entire wall.
That'd be so cool.
It was incredible.
And then they losttheir entire deposit.
By the way, if you've got afancy tool like Illustrator, you can get the same effect.
All you've got to do is gointo the scaling section of the Print box andselect "Tile full pages.
" And you get a full rangeof options inside of there.
And what you'relooking at right now is, of course,Michael Hand's face.
And one of the places you canlearn about Adobe tools like Illustrator is oursponsor, lynda.
Along with guides to learnhow to use Illustrator, they can pretty muchmake you-- well, jeez-- a Premiere expert orjust about any other tool.
Photoshop, they haveskills they will teach you through the video tutorials.
And you will besupporting DIY Tryin.
Go check it out, please.
Yeah? This was fun.
This was super fun.
Now I know that I canmake whatever poster I want and just lacquerit up on my wall.
And-- do you own yourplace, or are you going to be refundingthe deposit? Nope! So will you be taping orstapling it to your wall, or thumbnailing? Well, first I'm going toget out a real big ladder.
And then I will probablybe poster-tackying it.
Is it going to be a "Lordof the Rings" print? Yeah, I'm going to do allof Middle Earth, the map.
Wouldn't that be cool? Yes.
You have to send us apicture to @diytryin or diytryin@revision3.
Please subscribe atyoutube.
Com/diytryin or diytryin.
Comment down below.
What's coming up withyou on the YouTubes? You can check me out onyoutube.
Com/sourcefed or youtube.
That's seven days a week.
You can also findme on the Twitters at @thatgrltrish,no I in the girl.
Ladies and gentlemen, thanksfor watching DIY Tryin.
Hopefully, Michael willbe out of the hospital, and we will see you next week.
Aw, does he look like Two-Face? I made a joke about that lastweek and then it turned true.
So I felt kind ofbad about that joke.
Oh, no! He'll be just as cute, he'lljust be wearing a facemask.
He looks like Brad Pitt.
At least if you lookat him this way.
Lithography is an offset printing process which involves creating an image on a plate, then using that plate to transfer the image to a rubber blanket and then to the paper.
A system of water repulsion is used to protect non-printed surfaces from absorbing ink.
Lithography provides extremely crisp and clean prints especially where photographs are used as part of the image.
But the downside is cost. On a per-piece basis, Lithograph printing is cost-prohibitive for small quantities, because set-up time for the press is built into the price. Regardless of how many prints are being made, set-up costs are the same.
The only way to bring the per-piece price down is to order in large quantities. It’s not uncommon for printers to have minimum quantity requirements in order to justify the time and expense of press set-up.
Advances in digital printing are revolutionizing poster printing as well the entire print industry.
Layouts and images are now often designed before hand by the customer and delivered to the printer on a disc. This eliminates the need for the services of the print shop’s in-house layout department, saving time and money.
With digital there are no plates to prepare, no inks to blend, and no monitoring of presses to assure consistency.
Digital printing uses large-scale inkjet printers attached to a standard desktop computer.
A minor amount of image manipulation might be required to match the image to the printer’s format, but once that’s done it only takes a mouse click and you’re off and printing.
And modern fade-resistant inks mean a final product which rivals lithography in overall quality.
Additionally, the efficiency and speed of digital printing today result in a lower cost per piece for smaller jobs.
It virtually guarantees a consistent product throughout the run and also allows further runs be produced with no additional set-up.
For individual consumers, digital printing offers them the ability to make a poster or two for their own family gatherings, holidays, and other special occasions without ever leaving home.
Images can be created on the home computer then uploaded to the site of an online print shop. One just needs to enter payment and shipping information and then wait for his posters to arrive. It couldn’t be simpler.
There’s still plenty of room for both lithography and digital in the world of poster printing.
Each has its advantages and disadvantages depending on customer needs. Yet regardless of which process is used, one thing’s for certain: the print industry continues to evolve.
Advertising media are designed for readers who have time to stand or sit and read for a while; on the other hand, a poster speaks to the audience on the move. An effective 27x39 poster printing captures the attention of audiences and sends the message across in a matter of seconds.
Posters spark with magic and drives the audience to take the desired action through the snappy message wrapped in posters. The visual elements used in posters for advertising are truly some of the most original and creative concepts there are, if you've managed to observe carefully.
David Ogilvy, a worldwide recognized media expert, says that only as little as 4% of print ads are read by its target market. Due to the millions of advertisements vying for everyone else's attention, only the successful, brilliant and arresting ones win.
Corporations, from small to large scales, pay large amounts of money for advertisements because publicity indeed brings much higher rewards.
Give your marketing and advertising campaign a boost by using 27x29 posters that immediately arrests your readers' attention. And to help you better, here are ideas to make your 27x39 poster printing more effective.
1. A successful poster tells the story quickly. It must also be screaming for your attention. All it takes is one look for your target audience to find your poster interesting or not.
2. Use of striking colors is important, but all the same, it must reflect an almost stark simplicity.
3. Another error is a busy image for a background. A backdrop with too many details, especially small ones, will definitely drown the copy of your poster no matter what.
4. Use simple layouts.
5. The message must be brief and convincing. You can do this by using bold, short texts. Or you can also let your visuals do the work for you by coming up with a truly stunning design.
6. The body copy must be legible. This can be done by observing the spaces between texts so it doesn't look too busy. In this manner, your target audience are more encouraged to read your poster.
7. For better fonts, a study shows that the use of Serif font increases comprehension five times more than the use of Sans Serif font.
8. Research shows that the normal optimal flow is from top to bottom, left to right. A person's gaze would start from the upper left then progressing towards the right. It can also be top to bottom. Doing otherwise would only prove to be too complicating for your audience to read.
9. Technical jargon must be eliminated and the use of phony-sounding clichéd words such as "Industry leader," "Leading edge," or "The best" must be downplayed.
10. A Roper Starch study presents that most posters do not answer the questions posed by the reader. The answer to the question "What's in it for me?" is the main driver to a customer's action. A specific and compelling explanation as to how the desired action is favorable to the reader wins.
11. The use of specific appeal for design quality. After the brief, subtle, striking message of a specific purpose, a single theme must be aimed to put a "feeling" to the product, service, event or attitude.
12. Using themes or colors effectively attract readers and can help influence their decisions.
Effective publicity, good or bad, brings tremendous success to any endeavor be it a product, service, idea or event. Hence, such investment must be undertaken meticulously. Your 27x39 poster printing must be well-planned and well-executed. Otherwise all your efforts may be put to waste. Follow these guidelines and know just how well your 27x39 poster works for you.