Printing Services San Francisco – Who does Same Day Printing?
Walk down a typical street in any major city, like San Francisco, and you’ll see posters hanging all over the place; in shop windows, on utility poles, buses, and benches.
Walk into a shopping centre or public building and you’ll be sure to find a variety of posters telling you what to buy or where to go.
Posters have long been an eye catching way for advertisers to get their message across. SFBayPosters.com understands that since our inception! But until recently, poster printing has also been somewhat expensive.
Prior to the development of digital printing technology, the most common method for poster printing was lithography.
Using posters to promote your event or product is a very effective and creative way to advertise. It is also an extremely cost effective way to advertise. If your posters are correctly placed in public areas with high footfall you can easily expose your event, product or brand to hundreds if not thousands of people each day.
Before starting the design process there are certain things you must bear in mind.
What does the poster need to achieve?
Is the poster there simply for "brand awareness"?
Are you trying to get people to go on the Internet and to visit your site?
Are you marketing a specific offer/product your company might have on?
Important: Just because you have the latest copy of Microsoft Word or a basic drawing program does not make you an effective poster designer. There are certain guidelines you must follow when developing an effective, eye-catching poster in terms of fonts, colours, size etc.
A professional poster designer will be able to not only provide you with a great design but also advise you on the correct paper type based on where the poster will be displayed. For example, a poster that is south facing, outside and by the coast consequently exposed to high levels of UV and rain will need to be printed on different paper than a poster that will be displayed indoors, within a poster frame.
Keeping your initial design ideas simple is paramount. Choose a design that your market can relate to. Don't overcrowd the paper and keep your wording simple so that all ages and types of different potential customers that pass by will be able to understand it. Leonardo da Vinci said, "Simplicity is the ultimate sophistication." You only need to look at any Apple products to see the truth in that quote.
Another factor that you will need to think about is the type of ink you will be using and the method of printing you need to use. If your poster is going to be used as an exhibition graphic at a trade show for example you will be requiring a very high-end finish. However if your poster is one of many, advertising a quick turnaround offer, you might want to think about a more economical finish.
For high end finishes, ink-jet systems are very commonly used. However this method is expensive and wouldn't be worth using if you needed more than say 20 posters. Anymore than that and you would need to consider litho printing. This method involves quite a bit of time at the outset for the printer. He will need to create a metal plate that is then used to very rapidly print large runs of posters or any type of print for that matter. If you are looking for a more economical option then perhaps a toner based printing system might be more appropriate for you. Using this method allows you to very economically print medium to large runs of posters but at about 70% the quality of an inkjet or litho based system. It all depends on the end purpose of your poster.
In conclusion, poster printing can be an extremely effective form of advertising but make sure you have a clear idea about what you want to achieve before you start.
Lithography is an offset printing process which involves creating an image on a plate, then using that plate to transfer the image to a rubber blanket and then to the paper.
A system of water repulsion is used to protect non-printed surfaces from absorbing ink.
Lithography provides extremely crisp and clean prints especially where photographs are used as part of the image.
But the downside is cost. On a per-piece basis, Lithograph printing is cost-prohibitive for small quantities, because set-up time for the press is built into the price. Regardless of how many prints are being made, set-up costs are the same.
The only way to bring the per-piece price down is to order in large quantities. It’s not uncommon for printers to have minimum quantity requirements in order to justify the time and expense of press set-up.
Advances in digital printing are revolutionizing poster printing as well the entire print industry.
Layouts and images are now often designed before hand by the customer and delivered to the printer on a disc. This eliminates the need for the services of the print shop’s in-house layout department, saving time and money.
With digital there are no plates to prepare, no inks to blend, and no monitoring of presses to assure consistency.
Digital printing uses large-scale inkjet printers attached to a standard desktop computer.
A minor amount of image manipulation might be required to match the image to the printer’s format, but once that’s done it only takes a mouse click and you’re off and printing.
And modern fade-resistant inks mean a final product which rivals lithography in overall quality.
Additionally, the efficiency and speed of digital printing today result in a lower cost per piece for smaller jobs.
It virtually guarantees a consistent product throughout the run and also allows further runs be produced with no additional set-up.
For individual consumers, digital printing offers them the ability to make a poster or two for their own family gatherings, holidays, and other special occasions without ever leaving home.
Images can be created on the home computer then uploaded to the site of an online print shop. One just needs to enter payment and shipping information and then wait for his posters to arrive. It couldn’t be simpler.
There’s still plenty of room for both lithography and digital in the world of poster printing.
Each has its advantages and disadvantages depending on customer needs. Yet regardless of which process is used, one thing’s for certain: the print industry continues to evolve.
Hey, have you ever gotten one of these right here Yeah, let's be honest most times these bad boys end up in the cylindrical file Never to see the light of day again But what if I told you this might be one of the most powerful lead generating? Opportunities now that you can automate with an app.
Hey, you know what time it is Are you a hub spot user looking for fun and interactive? education that helps you be better at HubSpot then welcome to Sprocket, ah, that's right.
Most business cards never see the light of day But we all go to events like inbound or content marketing world or even to trade shows and we end up with a pocket full of cards, and we Think to ourselves I should really do something with these I should filter through them.
But as we empty our bag when we get home most of them we end up doing nothing with however What if you could do something with them quickly what if you could use those lead generating opportunities? well now you can because HubSpot inside their app has a business card scanner That's right, so you might be wondering George how does that work it sounds amazing Well, you're gonna head over to your iOS or Android app and click on the Contacts tab, don't worry I'm about to show you how to do that in a hot second from there You're gonna create a contact select the option to scan a business card and boom You're ready to go.
It's that simple the scanner will pick out the first name the last name the email address now It'll also do phone number, but I have to be honest with you.
You may have to do a little bit of manual editing Depending on the card layout sometime this works great Sometimes it doesn't work.
So great But it definitely saves you time no matter what once that contact is created You get all the power of HubSpot behind it automatic contact accompany Association the ability to send track follow-up emails calling tasks and so much more so head over no matter for your iOS or Android get the app check out the scanner and Start to go ahead and use these as lead generating opportunities Let's dive into the app and show you exactly how it works Here you can see I have the HubSpot app, I'm gonna launch it Once it launches we're gonna have to sign in so we will click sign in If you have a gmail account, you can use sign-in with Google for this tutorial I'm gonna go ahead and just type in my email and my password and get us on our way and then I'll hit login Now once logged in will select impulse creative This is where you can select the portal also will allow a hub smart access to the information it needs And you'll see the first time you do get a note for new business Scanner business card scanner and it sets up your contacts now, you'll only see that on the first initial one But what I want to do is hit the plus on the top right and click on scan business card I'm gonna give the camera access that it needs and you're gonna see that I have this business card that I can select now one thing I will let you know as far as appro note is you're gonna want to get As clean a space as you can to notice it's not Detecting it but I moved to where it's just that and boom we get the square that goes around it and I can go ahead And click that button and hit done now It takes the information from the card and puts it into this nice easy-to-use area where I can see full name I can see job title.
I can see email.
I can see the mobile phone and notice website It says not on card because the website actually wasn't on the business card Now to see that I can go ahead and look down a business card or at the top of the app I can click on show business card notice how that opens and I can open and collapse it as I need to look at different Information as I'm making sure this is filled out the proper way or that HubSpot brought in the proper information off the car Now when I'm ready, I can go through a five step process notice here.
I can pull the full name I can click and get the job title I can click on what is the email I can click the mobile phone number and Then I even see where it says choose website and I'm just gonna select not on card because it wasn't on the card in this case And what that does is it gives me an area where I can type in the website since it wasn't on the card and then of course I can hit done and I can hit save up in the top right and it saves my contact.
What's it saved? You'll see that I can call I can chat I can email I can add it.
No Everything else that you love to do with your HubSpot app That's pretty slick, so make sure you get the app make sure you start to collect those business cards and maybe even think about a strategy on how to collect more of the cards because it's easier to create them as contacts and then Do your amazing sales and marketing tactics on the folks who are giving you those cards and of course in a human way Hey, do you like these updates then? Make sure you head over to sprocket comm for its s FB That'll take you to our private Facebook group where we can carry on the conversation Make sure you check out sprocket opcom for test audio or for test video which will take you to our podcast where you can learn on the move and while you're on the interwebs Make sure you check out our youtube channel on our facebook page the subscribes the likes the bells all the things so that we know That you're part of the community Make sure you come up with a strategy how to get those business cards and if you help with that then schedule one of our trainings links below one in two day workshops That's what we do get those cards get that strategy and while you're doing it do some happy hubs spawning.