Printing Services San Francisco – Who does Same Day Printing?
Walk down a typical street in any major city, like San Francisco, and you’ll see posters hanging all over the place; in shop windows, on utility poles, buses, and benches.
Walk into a shopping centre or public building and you’ll be sure to find a variety of posters telling you what to buy or where to go.
Posters have long been an eye catching way for advertisers to get their message across. SFBayPosters.com understands that since our inception! But until recently, poster printing has also been somewhat expensive.
Prior to the development of digital printing technology, the most common method for poster printing was lithography.
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Lithography is an offset printing process which involves creating an image on a plate, then using that plate to transfer the image to a rubber blanket and then to the paper.
A system of water repulsion is used to protect non-printed surfaces from absorbing ink.
Lithography provides extremely crisp and clean prints especially where photographs are used as part of the image.
But the downside is cost. On a per-piece basis, Lithograph printing is cost-prohibitive for small quantities, because set-up time for the press is built into the price. Regardless of how many prints are being made, set-up costs are the same.
The only way to bring the per-piece price down is to order in large quantities. It’s not uncommon for printers to have minimum quantity requirements in order to justify the time and expense of press set-up.
Advances in digital printing are revolutionizing poster printing as well the entire print industry.
Layouts and images are now often designed before hand by the customer and delivered to the printer on a disc. This eliminates the need for the services of the print shop’s in-house layout department, saving time and money.
With digital there are no plates to prepare, no inks to blend, and no monitoring of presses to assure consistency.
Digital printing uses large-scale inkjet printers attached to a standard desktop computer.
A minor amount of image manipulation might be required to match the image to the printer’s format, but once that’s done it only takes a mouse click and you’re off and printing.
And modern fade-resistant inks mean a final product which rivals lithography in overall quality.
Additionally, the efficiency and speed of digital printing today result in a lower cost per piece for smaller jobs.
It virtually guarantees a consistent product throughout the run and also allows further runs be produced with no additional set-up.
For individual consumers, digital printing offers them the ability to make a poster or two for their own family gatherings, holidays, and other special occasions without ever leaving home.
Images can be created on the home computer then uploaded to the site of an online print shop. One just needs to enter payment and shipping information and then wait for his posters to arrive. It couldn’t be simpler.
There’s still plenty of room for both lithography and digital in the world of poster printing.
Each has its advantages and disadvantages depending on customer needs. Yet regardless of which process is used, one thing’s for certain: the print industry continues to evolve.
Poster printing can be an effective marketing technique, allowing you to promote your business or event to a mass audience. With the right design, you can even turn your posters into keepsakes that will continue to promote your business for years to come.
However, if you are not careful, posters can be expensive for your marketing budget. Therefore, you want to make sure that you develop an effective poster printing campaign before you even hit the presses. Here are ideas on how to create quality posters on any budget.
Wholesale poster printing
This is a great way for your company to enjoy the benefits of posters, but at a more affordable cost. By purchasing in bulk, poster printing can be one of the more cost-effective ways of marketing.
Most wholesale printers will perform poster printing using offset printing equipment. This type of printer allows them to produce a large number of posters quickly and efficiently, greatly reducing the turnaround time for your posters. Offset printing also translates into lower costs for you because there are fewer labor expenses that are included in the total price of your printing order.
The other advantage to utilizing offset printing is that you can create beautiful and vivid four color posters. This poster printing process allows for bolder and more vibrant colors than other printing equipment options, giving you a spectacular finished result that will attract the eyes of potential clients.
More for less
Another advantage of wholesale poster printing is that you will often receive bigger discounts on the larger orders you make. Therefore, if you need many posters printed, your cost per poster is reduced as you climb tiers of volume. Most printers will offer a discount at set increments, such as every 1000 posters. If you want to create posters that you can pass out to every single one of your customers, this is a cost effective way of accomplishing your marketing goal.
Great quality, no matter how many you order
Offset printing offers another advantage when it comes to quality. Because of the poster printing process, every single poster comes out looking exactly like the first one. This means that whether you are printing 100 posters or 1000, you enjoy amazing results each and every time the poster is printed. In addition, unlike other methods, offset printing can be completed in just a few days, minimizing your wait time.
This can be a great way to spread the word out about your business' sale or event. You can hang them around town, sell them as a souvenir, or give them away as a freebie. Create a poster with an artistic design, or perhaps one in a commemorative version, to create a keepsake that your clients will hang in their offices. This is a powerful advertising strategy that targets both micro and macro audiences alike.
Better still, when you look into wholesale poster printing, you will find that this advertising method yields high quality posters at an affordable price for you.