Printing Services San Francisco – Who does Same Day Printing?
Walk down a typical street in any major city, like San Francisco, and you’ll see posters hanging all over the place; in shop windows, on utility poles, buses, and benches.
Walk into a shopping centre or public building and you’ll be sure to find a variety of posters telling you what to buy or where to go.
Posters have long been an eye catching way for advertisers to get their message across. SFBayPosters.com understands that since our inception! But until recently, poster printing has also been somewhat expensive.
Prior to the development of digital printing technology, the most common method for poster printing was lithography.
Poster printing is a multi-faceted form of communication. Posters are not only a tried-and-tested way to communicate high-level information for events - they are also an art form in themselves, with posters appearing in frames on some of the best-dressed walls. Arty poster prints may be big business nowadays, but traditional poster printing still has a large part to play in promoting businesses, goods and services.
Print companies offering poster printing services work with people across a number of businesses, organisations, charities and community groups to produce eye-catching posters that command real attention wherever they are displayed. P. printing is a well-recognised form of communication that lends itself well to promoting events, offers and gatherings.
Colour poster printing
In recent years, people have printed posters in colour rather than in black and white. This is not to say that black and white or greyscale printing is not effective - far from it. Black and white P. printing has been, for years, a way to communicate simple messages in a highly effective way. However, developments in P. printing have meant that the availability of colour poster printing has increased.
When given the option, most people will opt to print their posters in full colour as this is proven to catch the attention of people passing by.
Best practice tips for poster printing
There are some key elements that should be considered when creating a successful poster campaign. These tips are explored below.
1. Check it
Before sending your design to print, ensure you check and double-check that the information on the poster is factually correct and that the spelling and grammar is right. This will help avoid reprints.
2. Plan your message
When investing in poster printing, it is important to get the maximum impact - and therefore the maximum return on investment - out of posters. The key to this is ensuring that the most attractive part of the message acts as a headline on the poster, and that the detail then follows. For example, when promoting a music concert, a good message strategy would be to start with the band's name, followed by the venue, then the details of dates, times and ticket prices.
3. Numbers matter
Poster printing is only effective if a large number of people see the posters. It is important to ensure that enough posters are printed to properly support whatever is being promoted, whether this is a small run of posters to promote something like a village fête or a large run of posters to cover a whole city to promote a large-scale event.
4. Stand out from the crowd
When designing a poster, one of the main considerations should be the aesthetics of how the finished item will look. This doesn't necessarily need to be a professionally-designed poster, it can be something as simple as using large, easy-to-read fonts, bright colours and eye-catching logos or coloured paper.
Anyone hoping to successfully use poster printing to leverage an advertising campaign or promotional campaign should consider these best-practice tips to ensure they get the most out of their poster campaigns.
Lithography is an offset printing process which involves creating an image on a plate, then using that plate to transfer the image to a rubber blanket and then to the paper.
A system of water repulsion is used to protect non-printed surfaces from absorbing ink.
Lithography provides extremely crisp and clean prints especially where photographs are used as part of the image.
But the downside is cost. On a per-piece basis, Lithograph printing is cost-prohibitive for small quantities, because set-up time for the press is built into the price. Regardless of how many prints are being made, set-up costs are the same.
The only way to bring the per-piece price down is to order in large quantities. It’s not uncommon for printers to have minimum quantity requirements in order to justify the time and expense of press set-up.
Advances in digital printing are revolutionizing poster printing as well the entire print industry.
Layouts and images are now often designed before hand by the customer and delivered to the printer on a disc. This eliminates the need for the services of the print shop’s in-house layout department, saving time and money.
With digital there are no plates to prepare, no inks to blend, and no monitoring of presses to assure consistency.
Digital printing uses large-scale inkjet printers attached to a standard desktop computer.
A minor amount of image manipulation might be required to match the image to the printer’s format, but once that’s done it only takes a mouse click and you’re off and printing.
And modern fade-resistant inks mean a final product which rivals lithography in overall quality.
Additionally, the efficiency and speed of digital printing today result in a lower cost per piece for smaller jobs.
It virtually guarantees a consistent product throughout the run and also allows further runs be produced with no additional set-up.
For individual consumers, digital printing offers them the ability to make a poster or two for their own family gatherings, holidays, and other special occasions without ever leaving home.
Images can be created on the home computer then uploaded to the site of an online print shop. One just needs to enter payment and shipping information and then wait for his posters to arrive. It couldn’t be simpler.
There’s still plenty of room for both lithography and digital in the world of poster printing.
Each has its advantages and disadvantages depending on customer needs. Yet regardless of which process is used, one thing’s for certain: the print industry continues to evolve.
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