Printing Services San Francisco – Who does Same Day Printing?

Walk down a typical street in any major city, like San Francisco, and you’ll see posters hanging all over the place; in shop windows, on utility poles, buses, and benches.

Walk into a shopping centre or public building and you’ll be sure to find a variety of posters telling you what to buy or where to go.

Posters have long been an eye catching way for advertisers to get their message across. SFBayPosters.com understands that since our inception! But until recently, poster printing has also been somewhat expensive.

Prior to the development of digital printing technology, the most common method for poster printing was lithography.

Hello every one! And welcome to the las tutorial of this InDesign scientific poster tutorial series.

In the last few tutorials we created this first draft of our poster which you can see here.

If you like you can click on this one to watch the previous video.

Other wise we get started with todays tutorial.

We are still missing some features in InDesign which we didn't discuss in the previous tutorials so in todays tutorial I will go over some stages of the poster till the finished product using those screenshots over here and I'm going to take especially a look at character styles, we're going to take a look at text formatting, basic layout how to use align functions in InDesign.

And then we also going to discuss a very important step, exporting your poster to get it out for print.

Also we will take a look at the process, so which design ideas and which things change along the way when I created those posters.

So let's get started right away.

Over here you see the second version of the poster and you see we have a lot of text in there now.

So let's go into InDesign and we're going to discuss some text functionality's.

We have here now some sample text and the first thing you can see is that a lot of the words are underlined.

This is because of the spelling correction.

To change that we can edit our "basic text", this is the Paragraph Style for the text over here.

And under advanced character formats you can set the language to German, Because at the moment this is in German, the poster.

We click on OK.

All right, if we take a closer look at our text now it's always a good idea to have some bullet points instead of a big chunk of text.

So you can archive this by selecting the text or the paragraphs you want to have n bullet points.

And on the paragraph styles you can click on this symbol over here.

It might also help to go on *Type* -> *Show Hidden Characters*.

This way you can identify what is a paragraph.

Also sometimes the text can look batter if it's justified.

Like this.

If you should justify your text or not is often quite a debate so it's really up to you and your poster what you think looks better.

Sometimes if you have latin names or want to emphasise certain words, so the key points you might want to make things bold or italic.

to do this I would recommend to define character styles.

You can do this by clicking on this panel here and then go on New Character Style.

Let's call this one "Bold".

And then we go on edit bold.

And in here on basic character format we will set the font style to bold.

We do the same thing for italic.

In this case we can emphasise the word "Gewässer" by clicking on this one.

Or for example "Abbildung 3" we click on bold to have this bold as well.

Let's quickly make the one for italic.

So in this case one point you might have bold for example, would be our goals ("Ziele").

Like this.

Also if we take a look at the hyphenation you see we have here a lot of hyphenations going on at the moment.

You can change this, if we go on our basic text, we go on edit again.

You can go on our hyphenation panel, were we really can tweak the settings if we want to have very long words hyphenated or not and also the easiest thing is to go with this leaver here.

So we can say we ant better spacing, if we have the text justified or we want to have fewer hyphens, which how ever can sometimes lead to our letters get a little bis squished together.

So you just can play around with this as well.

If you would like to have a more detailed description of the paragraphs styles we created you find those in the tutorial before.


I also wanted to point out that we did change some things layout and contend wise.

So if we take a look at those two posters we have the first one on the left, and the second version we just looked at on the right.

On the right side we removed the abstract.

Some times you don't really need an abstract for posters, or some people are saying you don't need an abstract at all.

And instead of an abstract we included a material and method section which briefly explains the methods we used in the three separate projects which are explained in the columns you see there, the three columns.

Also you see we included some boxes to hold the pictures for each of the projects.

And if we take now a look at the version three of this poster, you see now we have all of those pictures included and I briefly show how you make those boxes in InDesign and how you import your pictures.

We are using rectangular boxes like this one here and in this case they are just filled with a white color like this.

And we don'T want to have any borders.

You can then go ahead and just rescale them if you want to on the corners or also you can set the width and height of the box over here.

However we have just copied this box for the other one as well.

Now we can go ahead and just import our pictures, in this case we have a jpg and then an illustrator file which we just drag and drop into InDesign.

In here I can just click and drag and I will get those pictures in the right proportions.

With this pictures over here we're just going to set round corners like this.

And we position it roughly were it should be on the poster.

Something like this.

We can keep the background at the moment as a reference to do the layout later on.

You also see we have a picture of the first person on the poser.

So if you have some people who need to provide pictures or information make sure you contact them way ahead of the conference so you have time, or they have time to send you all the information and you can incorporate those things into the poster.

This is the next version of the poster, and you can see we have included a little QR code down below.

This is the basic link to our website, GeneStream.

De And you can make those with simple QR code generators.

I will put a link in the YouTube description below to the one I used.

I would recommend to use one which has a SVG output format so this means that your QR code is vector based, you can edit it in illustrator and then you can put an Illustrator file onto your poster in InDesign.

In this version of the poster you see, if you compare those side by side hat the color has changed a little bit.

And this has something to do with transparency settings inside of InDesign.

If you don't know how to solve this problem this can drive you a little bit crazy because all your colors look a little bit num and dull.

And if you change this to RGB it will look a lot better.

And especially if you send your poster around, on a computer, as a PDF for people to look at it looks a lot better with the settings I'm going to show you now in InDesign.

If the transparency settings are already set to RGB every thing will be fine but it'S always a good idea to check.

In this case this is on CMYK and you can change those things in *Edit* -> *Transparency Blendspace* and you set this to RGB.

And now take a look at the blue background and you will see a change.

You see the color is now a little bit brighter and not so dull as before.

Now you can see we have changed a lot of small details in the poster for example we have included some logos, we have included additional figures also we have included pictures of our partners, of their logos and so on.

ANd you can see there are some comments on the poster, so I already got some feedback in for things that should change with text or some figures.

And if you want to get some feedback, it's a good idea to send it around as a PDF or you could also print your poster in a bigger size maybe like this, two dina 4 pages.

And then just take it to the lunch room of your department take some post-it's with you and some cookies and make a little note that says: Every one who has any idea how to improve this poster just write a note and stick it on the poster on the spot were you would change something and you can get a free cookie if you do so.

So lot's of people will give you feedback this way if they spend some time in the lunch room and have a coffee.

In this version of the poster you see the layout has changed a little bit, so things were shifted around and look more cleaner.

So we go into InDesign and take a look at the align tool and also some other tricks that will help you to get a nice layout and everything aligned really well together.

I will show you now some tips and tricks how to do a good layout.

We have a lot of tools in InDesign which can help us.

The first one are smart guides, so under *View* -> *Grids and Guides* you can activate those.

Smart guides will help if you move things around, to make them stick to certain anchor points and also objects relative to the objects which you are moving.

If we take a closer look at these pictures for example we have now moved this one, so this is totally out of place.

And one really useful tool is the align tool.

If you don't have this panel here, you will find this under *Windows* -> *Object and Layout* -> *Align*.

If we now select all of those pictures, we press the shift key to do so we can then press on align objects, on this one "Align relative to top edge" and all of them are aligned.

We also find here the distribute spacing function so if we select two objects, we select this blue box here and for example the picture which should be relative to the blue box and we say we want to have a spacing of for example 15 mm we can then click on this one here, and this moves the picture up a little bit.

If we want to have those 15 mm for all of our pictures we again select those an press this button to set this pictures here also at the height.

If we then wan't to have the text boxes also 15 mm away from the pictures here we can't really do this using those functions here, so there is a workaround.

Let's zoom in.

We can then create a empty box like this let's give this one a fancy color that we don't miss this one.

And if we then take a look at the height we can set in here 15 mm.

And as we have the snapping activated (the smart guides) we can easily align those things.

And we move this up like this.

Now we can take the box to the other columns as well.

The last really useful thing are guides and you can just pull them out like this and you can align objects to those guide lines as well.

You can also take those from the sides.

To do this you need to have those rulers activated and you find those under view and here you can show and hide the rulers.

Also you should be aware that those guides can be placed on different layers and you also can lock those if you want to.

If you don't want to use those technique with those boxes for the pictures over here you also can use guides.

With the guides you can do this trick with the spacing as well so you would be able to get the 15 mm distance from your pictures to your boxes right here.

So using those guides and all the other features I showed you as well as the predefined columns we have it's a really easy task to get a nice layout within InDesign.

This takes some practice and there are several ways of doing things just try out the different tools I showed you and select the ones which work best for you.

Also let me quickly point out that we converted a lot of the text to bullet points as well to give this poster a better structure.

While the layout was already finalised we still were working on this poster as you can see on the next version.

And we changed some pictures and some text.

However the layout did stay roughly the same.

However we added some conclusions down here, you see the bar, the "Fazit".

And this pushed down our partners and the QR codes quite a bit however I didn't want to do all the things again with the layout because it'S already quite tight with the space and not much space left.

So if we take a look with the next version you see that we just extended the space of the page a little bit.

So I will show you this as well.

And the idea here is, if you take the page or the poster you printed you can just print it on the same size but then you just make it a little bit smaller and you cut away the rest of the paper which isn't printed.

So this way the poster will have the same size, it will still fit on a normal poster wall but is a little bit narrower, but no one will notice these few centimetres and you still keep your nice layout.

So this is kind of an emergency solution, so let's see how we are doing this.

If we take a look at this poster right now, you see that we have a lot of stuff down here, which is really on the edge of the poster because we added this little information down here and this pushed the layout of the rest down to the edge of the paper.

You could now go ahead and change all the layout again and smash things more together but instead you can also just increase the size of the spread.

So to do this you would go under *File* -> *Document Setup* and in here for example were just going to ad 10 more cm on the height of this document.

We click on ok and you see it has added those things.

This is a little bit to much, but just in principle you would now also go ahead and unlock all layers and now you can go ahead and select all of those things and then we move this up step by step so we have it in the centre.

Something like this should be fine.

And now we can reduce the size of the spread a little bit more that we don't have so much empty space right here.

So maybe something like 5 cm less should work fine.

Yes, even a little bit less, but you get the idea how to get the spread into the right size.

So now the poster is finished and we can go into InDesign again and I show you how to print this.

I should really recommend if you print any thing, make sure that you go to the printer or printing service ant your university and talk with them which settings they really want.

Those settings I show you here are kind of some general setting which should work but the best idea is to really talk with the guys who will print your poster.

We have here our final poster and now it's time to export this for print.

You can go on *File* -> *Adobe PDF presets.

* and select high quality print.

We select a destination where we want to save our document.

We click on Save.

And in here you can set a lot of things.

A really important thing is in the compression tab, you really want to make sure that the pictures have a high resolution.

So 300 could be fine, you could also push this one to 600, but it shouldn't be less than 300.

With the Bleed settings you don't need to play around so much.

The color conversion kind of depends on what the people at your University are suggestion or the people who print your poster.

If they don't really know which color profile to use or if they do ignore the color profile you can just leave it as it is.

In advanced you can set that all the fonts will be embedded in the PDF as well.

Security and Summary we don't need to do anything, so you can keep this basically as it is.

So high quality print is the setting you want to choose.

We click on export.

And it takes some time, you see over here that it's working.

And there we have our final PDF.

You should take a good look at it again and see that everything looks fine all the pictures have a good resolution and so on.

And then you can give this away to your printer.

It might also be a good idea to make a print with your local laser printer at your department just to give you an idea what the colors might look like.

THis however does not represent the actual colors of your poster.

All right I hope you enjoyed this course and it was really helpful for you.

If you were missing some information or have any questions make sure to post them in the comments below.

I really hope you might give me some feedback and say what you like or didn't like about this course.

Until next time see you bye bye! And have fun with your posters!.

Lithography is an offset printing process which involves creating an image on a plate, then using that plate to transfer the image to a rubber blanket and then to the paper.

A system of water repulsion is used to protect non-printed surfaces from absorbing ink.

Lithography provides extremely crisp and clean prints especially where photographs are used as part of the image.

But the downside is cost. On a per-piece basis, Lithograph printing is cost-prohibitive for small quantities, because set-up time for the press is built into the price. Regardless of how many prints are being made, set-up costs are the same.

Overnight Business Cards

The only way to bring the per-piece price down is to order in large quantities. It’s not uncommon for printers to have minimum quantity requirements in order to justify the time and expense of press set-up.

Advances in digital printing are revolutionizing poster printing as well the entire print industry.

Layouts and images are now often designed before hand by the customer and delivered to the printer on a disc. This eliminates the need for the services of the print shop’s in-house layout department, saving time and money.

With digital there are no plates to prepare, no inks to blend, and no monitoring of presses to assure consistency.

Digital printing uses large-scale inkjet printers attached to a standard desktop computer.

A minor amount of image manipulation might be required to match the image to the printer’s format, but once that’s done it only takes a mouse click and you’re off and printing.

And modern fade-resistant inks mean a final product which rivals lithography in overall quality.

Additionally, the efficiency and speed of digital printing today result in a lower cost per piece for smaller jobs.

It virtually guarantees a consistent product throughout the run and also allows further runs be produced with no additional set-up.

For individual consumers, digital printing offers them the ability to make a poster or two for their own family gatherings, holidays, and other special occasions without ever leaving home.

Images can be created on the home computer then uploaded to the site of an online print shop. One just needs to enter payment and shipping information and then wait for his posters to arrive. It couldn’t be simpler.

There’s still plenty of room for both lithography and digital in the world of poster printing.

Each has its advantages and disadvantages depending on customer needs. Yet regardless of which process is used, one thing’s for certain: the print industry continues to evolve.

Business Card Ideas

Advertising media are designed for readers who have time to stand or sit and read for a while; on the other hand, a poster speaks to the audience on the move. An effective 27x39 poster printing captures the attention of audiences and sends the message across in a matter of seconds.

Posters spark with magic and drives the audience to take the desired action through the snappy message wrapped in posters. The visual elements used in posters for advertising are truly some of the most original and creative concepts there are, if you've managed to observe carefully.

David Ogilvy, a worldwide recognized media expert, says that only as little as 4% of print ads are read by its target market. Due to the millions of advertisements vying for everyone else's attention, only the successful, brilliant and arresting ones win.

Corporations, from small to large scales, pay large amounts of money for advertisements because publicity indeed brings much higher rewards.

Give your marketing and advertising campaign a boost by using 27x29 posters that immediately arrests your readers' attention. And to help you better, here are ideas to make your 27x39 poster printing more effective.

Graphic Design

1. A successful poster tells the story quickly. It must also be screaming for your attention. All it takes is one look for your target audience to find your poster interesting or not.

2. Use of striking colors is important, but all the same, it must reflect an almost stark simplicity.

3. Another error is a busy image for a background. A backdrop with too many details, especially small ones, will definitely drown the copy of your poster no matter what.

4. Use simple layouts.

Increase Readership

5. The message must be brief and convincing. You can do this by using bold, short texts. Or you can also let your visuals do the work for you by coming up with a truly stunning design.

6. The body copy must be legible. This can be done by observing the spaces between texts so it doesn't look too busy. In this manner, your target audience are more encouraged to read your poster.

7. For better fonts, a study shows that the use of Serif font increases comprehension five times more than the use of Sans Serif font.

8. Research shows that the normal optimal flow is from top to bottom, left to right. A person's gaze would start from the upper left then progressing towards the right. It can also be top to bottom. Doing otherwise would only prove to be too complicating for your audience to read.

9. Technical jargon must be eliminated and the use of phony-sounding clichéd words such as "Industry leader," "Leading edge," or "The best" must be downplayed.


10. A Roper Starch study presents that most posters do not answer the questions posed by the reader. The answer to the question "What's in it for me?" is the main driver to a customer's action. A specific and compelling explanation as to how the desired action is favorable to the reader wins.

11. The use of specific appeal for design quality. After the brief, subtle, striking message of a specific purpose, a single theme must be aimed to put a "feeling" to the product, service, event or attitude.

12. Using themes or colors effectively attract readers and can help influence their decisions.

Effective publicity, good or bad, brings tremendous success to any endeavor be it a product, service, idea or event. Hence, such investment must be undertaken meticulously. Your 27x39 poster printing must be well-planned and well-executed. Otherwise all your efforts may be put to waste. Follow these guidelines and know just how well your 27x39 poster works for you.

Dos and Don’ts of Designing an Academic Poster